Small on purpose

Who we are

A UK team pitching independent music by hand. Every campaign is run by a person, and that person is one of us.

BAD APPLE DIGITAL promotes music for independent artists, and for independent, major and boutique labels. We are small on purpose. Every campaign is run by a person, and that person is one of us.

Why this exists

You have probably been burned

Most artists we speak to have paid somebody already and got nothing

Bot farms. Stream mills. Playlist slots sold under the table. At best you lose your money. At worst the streams get stripped, the royalties get withheld, and your distributor hits you with a penalty. And the person who sold you the service walks away untouched.

So people understandably arrive here carrying what happened last time. That is why this site is mechanisms, timeframes and prices rather than adjectives. See exactly what happens, how long it takes and what it costs, then decide for yourself.

What we believe

Four things this is built on

Momentum is built, not boughtReal listeners who chose to hear you outlast a spike that evaporates in a fortnight and takes your credibility with it.
Your profile stays yoursWe pitch from the outside. Nothing we run touches your music, your artwork or your release plan. We will tell you what we would change; you decide whether to do it.
The gaps matter more than the launchesMost artists promote a release and then stop, and everything that push built drains away before the next one. What happens in between is the difference between a career that compounds and one that resets.
Telling you the truth is cheaper than a refundRelease once a year and a monthly plan is wrong for you. If your problem is the release schedule rather than the promotion, no campaign we sell will fix it, and you should hear that before you pay.
The short version

What we do, plainly

Who we work withIndependent artists, and independent, major and boutique labels.
What we doPitch your music to independent curators on Spotify, and run targeted daily engagement on Instagram and TikTok.
What we never doBuy placements, run bots, write your posts, or guarantee a result.
What we needYour Spotify artist link. That is the only thing the form insists on.
What it costsStarting at £29 to find out whether we are worth paying. Campaigns start at £199. Monthly plans start at £99 a month.
Where we areUnited Kingdom. Everything is handled over email.

No bots, no fake streams, no guaranteed placements

How to start

Spend £29 before you spend anything else

The Artist Audit is the cheapest way to find out whether we are any good. It costs less than one boosted post, and the £50 credit it comes with is worth more than the audit itself. Or read the full path, step by step first.

Would rather just ask a person? Email hello@badapple.digital. A human reads it, usually the same day.

Start with the audit Your Spotify, your socials and your last release, scored channel by channel. Five things you can fix yourself this week for nothing, and one recommendation with the reasoning behind it. £29, and £50 off whatever you buy next ›