{"product_id":"spotify-monthly","title":"Spotify Monthly","description":"\u003cp\u003eSame job as a one-off \u003ca href=\"\/products\/spotify-campaign\"\u003eSpotify Campaign\u003c\/a\u003e: getting your music in front of independent curators whose playlists are grown through advertising, so the people listening are real and chose to be there. Same curators, same people, same four week rhythm.\u003c\/p\u003e\n\n\u003cp\u003eThe difference is that it runs every month, on every release, and keeps working through the gaps in between.\u003c\/p\u003e\n\n\u003ch3\u003eWhy this one instead\u003c\/h3\u003e\n\u003cp\u003eIf you are releasing at least once a quarter, buying campaigns one at a time gets expensive and leaves your catalogue sitting still between them. Every new release gets worked here, and so does everything already out.\u003c\/p\u003e\n\n\u003ch3\u003eWhy the gaps matter\u003c\/h3\u003e\n\u003cp\u003eThe decay between releases is the expensive part. Spotify decides how hard to push a new track partly on how your profile has been behaving in the weeks before it lands, so an account that has been quiet for six months starts every campaign further back than it needs to. Keeping something moving in the meantime is worth more than another push at the front.\u003c\/p\u003e\n\n\u003ch3\u003eWhat a month includes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEvery new release pitched from release day\u003c\/li\u003e\n\u003cli\u003eBack catalogue pitching in the weeks between releases, so the numbers do not fall away while you are writing\u003c\/li\u003e\n\u003cli\u003ePlacements sent to you the day they land\u003c\/li\u003e\n\u003cli\u003eCancel from your account any time before the next billing date\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eChoosing a size\u003c\/h3\u003e\n\u003cp\u003eThe sizes mean the same thing they do on a one-off campaign: how far your music travels each month.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall, £99 a month.\u003c\/strong\u003e Our core curator list, every month.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandard, £199 a month.\u003c\/strong\u003e A wider list, and more outreach behind each release.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlus, £299 a month.\u003c\/strong\u003e The full network every month, and priority start on every release.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe maths\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSmall is £99 a month against £199 for a single one-off campaign.\u003c\/strong\u003e Release three times a year and the plan has already paid for itself, and your catalogue has been worked for the other nine months on top. It compounds, because each month starts from a higher base than the last.\u003c\/p\u003e\n\n\u003ch3\u003eWho this works for\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eArtists putting out at least one release every three months.\u003c\/strong\u003e A plan only earns its money if there is something new to work with regularly. If you release once a year, a \u003ca href=\"\/products\/spotify-campaign\"\u003eone-off campaign\u003c\/a\u003e will serve you better, and we would rather tell you that now than have the conversation in month three.\u003c\/p\u003e\n\n\u003ch3\u003eNot sure which one?\u003c\/h3\u003e\n\u003cp\u003eThe \u003ca href=\"\/products\/artist-audit\"\u003e£29 audit\u003c\/a\u003e will tell you, and the £50 it comes back with is more than it cost, so finding out costs you nothing either way.\u003c\/p\u003e","brand":"Bad Apple Digital","offers":[{"title":"Small","offer_id":60506049839438,"sku":"BA-SPMO-S","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Standard","offer_id":60506049872206,"sku":"BA-SPMO-STD","price":199.0,"currency_code":"GBP","in_stock":true},{"title":"Plus","offer_id":60792940724558,"sku":"BA-SPMO-PLUS","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1069\/6802\/3374\/files\/spotify1.png?v=1791210171","url":"https:\/\/badapple.digital\/products\/spotify-monthly","provider":"BAD APPLE DIGITAL","version":"1.0","type":"link"}