{"title":"Spotify","description":"\u003cp\u003eTwo ways to do the same job: get your music in front of independent curators whose playlists are grown through advertising, so the people listening are real people who chose to be there.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne track, once. From £199.\u003c\/strong\u003e Right if there is a specific release you want worked, or you put music out a couple of times a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvery release, every month. From £99.\u003c\/strong\u003e Right if you release at least once a quarter. It also keeps your back catalogue moving in the gaps, which is where most artists quietly lose their listeners.\u003c\/p\u003e\n\u003cp\u003eNot sure which? \u003ca href=\"\/products\/artist-audit\"\u003eThe £29 audit\u003c\/a\u003e answers it, and comes back with £50 off whichever you pick.\u003c\/p\u003e","products":[{"product_id":"spotify-campaign","title":"Spotify Campaign","description":"\u003cp\u003eThere are two ways to do the same job: getting your music in front of independent curators whose playlists are grown through advertising. That means the people listening are real, and they chose to be there.\u003c\/p\u003e\n\n\u003cp\u003eThis is the one for a single track. If there is one release you want pushed, or you only put music out a couple of times a year, you pick the track, we work it, and that is it.\u003c\/p\u003e\n\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou send us a Spotify link. The track can already be out, and that is most of what we do\u003c\/li\u003e\n\u003cli\u003ePitching starts within 24 hours, or on release day if the track is not out yet\u003c\/li\u003e\n\u003cli\u003eCampaigns run four weeks, and we extend to six when a track is moving\u003c\/li\u003e\n\u003cli\u003eEvery playlist it lands on is sent to you as it comes in, not held back for a report\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eChoosing a size\u003c\/h3\u003e\n\u003cp\u003eThe difference between them is how far your track travels, and how long we keep working it. Every size is pitched the same way, by the same people, with the same care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall, £199.\u003c\/strong\u003e Our core curator list. The smallest campaign worth running.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandard, £299.\u003c\/strong\u003e A wider list. Most artists start here.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlus, £399.\u003c\/strong\u003e The full network, including curators with larger followings who take on fewer tracks, and priority start.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro, £499.\u003c\/strong\u003e The most outreach we will do on one track. Everything in Plus, a six week run rather than four, and a second round of pitching to curators who did not take it first time. For a release with real budget behind it elsewhere.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWe do not publish typical placement numbers. The honest answer is that it depends on the track, and on decisions curators make that we do not control. What we will tell you before you buy is whether we think a campaign is the right thing for you at all.\u003c\/p\u003e\n\n\u003ch3\u003eYou do not have to wait for release day\u003c\/h3\u003e\n\u003cp\u003eBook before the track is out, send us everything ahead of time, and there is already work happening around it the moment it goes live. Curators cannot hear a track before release, so nothing goes out early. If it is already released, that is fine too, and it is most of what we do.\u003c\/p\u003e\n\n\u003ch3\u003eNot sure this is the right track?\u003c\/h3\u003e\n\u003cp\u003eSpend \u003ca href=\"\/products\/artist-audit\"\u003e£29 on the audit\u003c\/a\u003e first. It tells you which track is worth pitching, and the £50 it comes back with is more than the audit cost, so finding out costs you nothing.\u003c\/p\u003e\n\n\u003ch3\u003eReleasing regularly?\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"\/products\/spotify-monthly\"\u003eSpotify Monthly\u003c\/a\u003e runs this same pitching on every release without rebuying, and keeps your back catalogue moving in between. It starts at £99 a month against £199 for one campaign here.\u003c\/p\u003e","brand":"Bad Apple Digital","offers":[{"title":"Small","offer_id":60506044760398,"sku":"BA-SPOT-S","price":199.0,"currency_code":"GBP","in_stock":true},{"title":"Standard","offer_id":60506044793166,"sku":"BA-SPOT-STD","price":299.0,"currency_code":"GBP","in_stock":true},{"title":"Plus","offer_id":60506873790798,"sku":"BA-SPOT-PLUS","price":399.0,"currency_code":"GBP","in_stock":true},{"title":"Pro","offer_id":60944786391374,"sku":"BA-SPOT-PRO","price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1069\/6802\/3374\/files\/spotify1.png?v=1791210171"},{"product_id":"spotify-monthly","title":"Spotify Monthly","description":"\u003cp\u003eSame job as a one-off \u003ca href=\"\/products\/spotify-campaign\"\u003eSpotify Campaign\u003c\/a\u003e: getting your music in front of independent curators whose playlists are grown through advertising, so the people listening are real and chose to be there. Same curators, same people, same four week rhythm.\u003c\/p\u003e\n\n\u003cp\u003eThe difference is that it runs every month, on every release, and keeps working through the gaps in between.\u003c\/p\u003e\n\n\u003ch3\u003eWhy this one instead\u003c\/h3\u003e\n\u003cp\u003eIf you are releasing at least once a quarter, buying campaigns one at a time gets expensive and leaves your catalogue sitting still between them. Every new release gets worked here, and so does everything already out.\u003c\/p\u003e\n\n\u003ch3\u003eWhy the gaps matter\u003c\/h3\u003e\n\u003cp\u003eThe decay between releases is the expensive part. Spotify decides how hard to push a new track partly on how your profile has been behaving in the weeks before it lands, so an account that has been quiet for six months starts every campaign further back than it needs to. Keeping something moving in the meantime is worth more than another push at the front.\u003c\/p\u003e\n\n\u003ch3\u003eWhat a month includes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEvery new release pitched from release day\u003c\/li\u003e\n\u003cli\u003eBack catalogue pitching in the weeks between releases, so the numbers do not fall away while you are writing\u003c\/li\u003e\n\u003cli\u003ePlacements sent to you the day they land\u003c\/li\u003e\n\u003cli\u003eCancel from your account any time before the next billing date\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eChoosing a size\u003c\/h3\u003e\n\u003cp\u003eThe sizes mean the same thing they do on a one-off campaign: how far your music travels each month.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall, £99 a month.\u003c\/strong\u003e Our core curator list, every month.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandard, £199 a month.\u003c\/strong\u003e A wider list, and more outreach behind each release.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlus, £299 a month.\u003c\/strong\u003e The full network every month, and priority start on every release.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe maths\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSmall is £99 a month against £199 for a single one-off campaign.\u003c\/strong\u003e Release three times a year and the plan has already paid for itself, and your catalogue has been worked for the other nine months on top. It compounds, because each month starts from a higher base than the last.\u003c\/p\u003e\n\n\u003ch3\u003eWho this works for\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eArtists putting out at least one release every three months.\u003c\/strong\u003e A plan only earns its money if there is something new to work with regularly. If you release once a year, a \u003ca href=\"\/products\/spotify-campaign\"\u003eone-off campaign\u003c\/a\u003e will serve you better, and we would rather tell you that now than have the conversation in month three.\u003c\/p\u003e\n\n\u003ch3\u003eNot sure which one?\u003c\/h3\u003e\n\u003cp\u003eThe \u003ca href=\"\/products\/artist-audit\"\u003e£29 audit\u003c\/a\u003e will tell you, and the £50 it comes back with is more than it cost, so finding out costs you nothing either way.\u003c\/p\u003e","brand":"Bad Apple Digital","offers":[{"title":"Small","offer_id":60506049839438,"sku":"BA-SPMO-S","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Standard","offer_id":60506049872206,"sku":"BA-SPMO-STD","price":199.0,"currency_code":"GBP","in_stock":true},{"title":"Plus","offer_id":60792940724558,"sku":"BA-SPMO-PLUS","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1069\/6802\/3374\/files\/spotify1.png?v=1791210171"}],"url":"https:\/\/badapple.digital\/collections\/spotify.oembed","provider":"BAD APPLE DIGITAL","version":"1.0","type":"link"}